        
|
|
|
|
|
 Baruch College is an Equal Opportunity and Affirmative Action institution. The College does not discriminate on the basis of age, sex, sexual orientation, alienage or citizenship, religion, race, color, national or ethnic origin, disability, veteran or marital status in its student admissions, employment, access to programs, and administration of educational policies.
|
|
|
|
| |||||
|
| |||||
|
| |||||
|
| |||||
 | |||
|
Naomi A. Gardberg |
|
|
|
Naomi Gardberg is a tenured associate professor in the Department of Management. Dr. Gardberg's research interest is in the creation, transfer and dissipation of intangible assets, such as corporate reputation. Her work in this area has been published in the field's major journals, such as the Academy of Management Review and the Journal of International Business Studies. Her corporate reputation studies have included Abbott Laboratories, AFLAC, Amgen, AstraZeneca, Medco Health Solutions, Merck, Johnson and Johnson, Pfizer, and Proctor & Gamble. Dr. Gardberg teaches undergraduate and graduates courses in business policy and strategy, as well as international management. In addition, she is a member of the Baruch Ph.D. faculty and teaches a doctoral cross-cultural seminar. Dr. Gard Education: · PhD, Stern School of Business, New York U. 2000 · MBA, Freeman School of Business, Tulane U. 1989 · BA, Newcomb College, Tulane U. 1987 Selected Publications Gardberg, N.A. & Newburry, W. "Who Boycotts Whom? Marginalization, Information and Strategic Issues," Business and Society, in press, 11 pages. Kopelman, R., Gardberg, N.A., & Brandwein, A. "Using a Recognition and Reward Initiative to Improve Service Quality: A Quasi-Experimental Field Study in a Public Higher Education Institution." Journal of Public Personnel Management, in press, 26 pages. Gardberg, N.A. & Schepers, D. "Mattel's Misfit Toys," Dess, G.G., Lumpkin, G.T. & Eisner, A. Strategic Management, Fifth Edition, McGraw-Hill Irwin, 2010, C141-C154. Newburry, W. & Gardberg, N.A. "Organizational Attractiveness Is in the Eye of the Beholder: The Interaction of Movement Capital with Foreignness," Journal of International Business Studies, 37(5), 666-686, 2006. Gardberg, N.A. & Fombrun, C.J. "Corporate Citizenship: Creating Intangible Assets across Institutional Environments," Academy of Management Review, 31: 329-346, 2006. | ||