Our Faculty

Baruch College/ Mount Sinai School of Medicine Graduate Program in Health Care Adminsirtation

Lauren Block
Professor of Marketing
Department of Marketing and International Busines

Email: Lauren_Block@baruch.cuny.edu
Webpage

Ted Joyce

Raymond Cornbill

Richard Kopelman

Joseph Onochie

Ann Cohen Brandwein

Paula Walter

Lauren Block

Lauren Block is a tenured full professor in the Department of Marketing and International Business. Dr. Block’s research examines how best to shape communications (e.g., advertisements) to change consumer health-related attitudes and behavior. Her work in this area has been published in our field’s major journals, as well been used by government to design health communications (e.g., Media Approaches to Prevent Substance Abuse, Center for Substance Abuse, U. S. Department of Health & Human Services), and to help shape federal advertising policies (e.g., Congressional report from the White House’s Office of National Drug Control Policy).

Dr. Block is a current Associate Editor for the Journal of Public Policy & Marketing. She also serves on the Ad Council Research Committee.

Education

Ph.D., Columbia University 1993
MBA Emory University 1988

Selected Publications

Forman, Robert F. and Lauren G. Block, (2006) "The Marketing of Opioid Medications without Prescription over the Internet," Journal of Public Policy and Marketing.

Block, Lauren and Laura Peracchio, (2006) "The Calcium Quandary: How Consumers use Nutrition Labels for Daily Diet," Journal of Public Policy and Marketing.

Antonuk, Beth and Lauren G. Block, (2006) "The Effect of Dual Versus Single-Column Labels on Consumption Norms and Actual Consumption of a Snack Food" Journal of Nutrition Education and Behavior.

Williams, Patti, Lauren G. Block and Gavan Fitzsimons, (2006), "Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors," Social Influence, 1 (2) 117-27.

Sprott, David E., Eric R. Spangenberg, Lauren G. Block, Gavan J. Fitzsimons, Vicki G. Morwitz, and Patti Williams, (2006), "The Question-Behavior Effect: What We Know and Where We Go From Here," Social Influence, 1 (2) 128-37.

Block, Lauren G., (2005), "Self-Referenced Fear and Guilt Appeals: The Moderating Role of Self-Construal," Journal of Applied Social Psychology, 35 (11), 2290-2309.

Irmak, Caglar, Lauren G. Block and Gavan J. Fitzsimons, (2005), "The Placebo Effect in Marketing: Sometimes You Just Have to Want it To Work," Journal of Marketing Research, Vol. 42 (November), 406-409.

Williams, Patti, Gavan J. Fitzsimons and Lauren G. Block, (2004), "When Consumers Don’t Recognize 'Benign' Intentions Questions as Persuasion Attempts," Journal of Consumer Research, Vol. 31 (3), 540-550.

Block, Lauren G., Vicki G. Morwitz, William P. Putsis, Jr. and Subrata K. Sen, (2002), "Assessing the Impact of Anti-Drug Advertising on Adolescent Drug Consumption: Results from a Behavioral Economic Model?" American Journal of Public Health, Vol. 92, 1346-1351.

Block, Lauren G. and Patti Williams (2002), "Undoing the Effects of Seizing and Freezing: Decreasing Defensive Processing of Personally Relevant Messages," Journal of Applied Social Psychology, Vol. 32, No. 4, 803-833.

Menon, Geeta, Lauren G. Block and Suresh Ramanathan, (2002), "We’re At As Much Risk As We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk," Journal of Consumer Research, Vol. 28, No. 4, 533-549.

Baruch College is an Equal Opportunity and Affirmative Action institution. The College does not discriminate on the basis of age, sex, sexual orientation, alienage or citizenship, religion, race, color, national or ethnic origin, disability, veteran or marital status in its student admissions, employment, access to programs, and administration of educational policies. Baruch College is an Equal Opportunity and Affirmative Action institution. The College does not discriminate on the basis of age, sex, sexual orientation, alienage or citizenship, religion, race, color, national or ethnic origin, disability, veteran or marital status in its student admissions, employment, access to programs, and administration of educational policies. Baruch College is an Equal Opportunity and Affirmative Action institution. The College does not discriminate on the basis of age, sex, sexual orientation, alienage or citizenship, religion, race, color, national or ethnic origin, disability, veteran or marital status in its student admissions, employment, access to programs, and administration of educational policies.